Gas Station Advertising

Great to speak with all of you again.  Gas Prices are down again and the relief on the pocketbook is greatly appreciated.  Its so amazing that with all the different and unique things going on at the pumps regarding advertising that the full color placards are still the most effective tool. Everyone is trying so hard to place digital in so many different areas but what you need to keep in mind is that an impression is an impression.  Sure color is better then black and white at times but the impression is still the same.  Outside of radio many people feel that audio is quite intrusive to people.

There are so many ways to advertise your business that it would be impossible to list them all. Traditional forms of advertising may include purchase of advertising space community coupon packets such as Val-Pak, telephone directories, city maps and local tourist guides, and local area magazines and newspapers.   State fairs, community or church events, or job fairs often have reasonable table or booth rental; if you organize some kind of prize drawing or raffle, you will have contact information for many potential customers.  Donations of your products or services is also an excellent way to get exposure for your business–try local radio stations, TV local information channels, or bingo halls. Ask local restaurants and bars if advertising space is available for purchase on their placemats or beverage coasters.    Have a few T-shirts and tote bags with your business logo on them and hand them out to people you know.  Put a vehicle banner, window cling, or license plate holder on your vehicle that advertises your business name.  Business cards, business card magnets, window clings, and promotional flyers or coupons can be left with any business who gives you permission—some ideas are hairdressers, coffee stands, offices for any medical health provider you might know, banks, retail stores, hotels, restaurants, daycare centers, college campus or trade school student information centers, car dealerships, housing rental offices, and gyms.   

Pacific Media expands on the above-listed possibilities by offering advertising space on gas pumps, dartboards, nightclubs, concert and sporting event venues, movie theaters, and department stores, not just in the form of posters, but on the sidewalk, glass doors, and many more.  When it comes to making your business succeed, marketing and visibility is everything!

We’ve all seen a window cling in a home or automobile, maybe for a radio station or an organization.  This is what is known as cling advertising. 

Window clings with your logo are catchy, colorful and convenient, and can be placed so many more places than just an automobile window.  There are store windows, clear doors of a dryer at the Laundromat, the sliding windows of your favorite coffee stand, and so many more.  The more of these window clings you give out, the more you will see your business name everywhere—and so will potential customers.

Here we go again with yet another great tie in to your traditional campaigns.  Pacific Media is offering some great pump topper campaigns that add the hard to reach areas that are unable to be reached by traditional means.  This can be added individually but its also a very effective tie in to you other items.

Always thinking outside of the box your guru guy.

With all of the focus on how the gas prices are coming down.  Now is the time to get your ads in front of these relieved customers.  Maybe placing something with Pacific Media will help you remind them to spend some of their savings with you.  What a great concept. Don’t forget that their are tons of other things available at the pumps like squawkers and hose sleeves that are excellent tie ins.  Also the tear off pads are great for instant couponing and a great way to measure your ROI.

Whether your in Alaska, Hawaii or right in the middle of Nebraska you can use the Gas Station advertising that Pacific Media offers.  These ads are so versatile that they work with any type of station and are always highly visible to those pumping gas.  Think about this, where are there no gas stations?  Only where there are no people.

 Now put the above information and compare this to the traditional outdoor billboards.  A state like Maine for example doesn’t have any billboards.  Many cities and especially smaller markets have banned the use of outdoor billboards thus making items like gas station advertising the perfect solution.

Pacific Media has thousands of partners in the gas station advertising arena.  Their long term, over ten years, relationships with locations allow them to stay above the competition and continually strive to do what is best for the client and the location.  Most companies will only have phone relationships with the station owners and barely have a clue as to what type of station they are dealing with.

 Hands on experience with all of the non-traditional needs of the agencies keep all the communication under one roof thus eliminating all of the problems that come with non traditional campaigns.  There is always quality control checks in place to make sure all of your concerns are dealt with delicately.

Keep it simple stupid!!  That is the best advice I have seen when doing out of home advertisement.  If your message has thousand of words or the type is so samll just to make sure all your info sits on the page then you might want to rethink what your doing.

 Simple si more eyecatching.  Think about it this way, if you see a huge time consuming piece of information as your filling up your car are you going to read all that information?  Most people will feeel its just too exhausting and move on to something else.  Make your a

The secret to running a great advertising campaign is spending your dollars wisely.  There are several ways to make sure this is done properly.  I’ve noted only a few of these items.First and foremost is targeting your audience with laser-beam like focus.  Drives me nuts when I see people advertising in areas they can’t even service or even areas they want to reach.  Why are they waisting their dollars on people that have no relevance to their campaign.  Every impression costs money.  That is one of the best reasons for doing the gas pump advertising.  They target your audience to the specific neighborhood.

 Second when placing traditional outdoor billboards don’t just settle on what they have

available.  If they can’t service your exactneeds because of availability or prior booking don’t

just take the next best thing….find a better avenue.

Pacific Media’s gas station ads go where traditional outdoor is restricted or non-existent..high income, commercially restricted, and residential areas.  By being able to choose the zip codes in which your zip codes will be placed, you can bring your ads to the people in the areas you want to target.

When choosing the area you want to target keep in mind that most people always visit gas stations around their place of employment or where they reside.  Either filling up before the journey home or the commute to work.