This entry was posted on Monday, April 26th, 2010 at 1:15 pm and is filed under Business Advertising, Non-Traditional Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Great ideas are recycled every day to tremendously lucrative effect. Just consider the recent success of the Transformers movie sequel. Consumers develop an affinity for certain products once they know what to expect. For them, a level of predictability is actually comforting rather than frustrating; they can walk into the movie theater confident in the fact that they will see some glorious explosions.
Fast-food restaurants flourish because of the same principle. McDonald’s patrons in London are ensured the same products as those in Baltimore, more or less. Although a few regional dishes might be available, the menu is meant to appeal to travelers who long for a touch of familiarity. While familiarity is the name of the game when it comes to your product line, in order to get the attention of consumers, you’ll need non-traditional advertising. This will ensure that your message doesn’t get diluted by the hundreds of other that people are exposed to everyday.

May 12th, 2010 at 11:58 pm
Comfort and Familiarity in Business | Gas Station Advertising…
I have a small business and I already have proven the effectivity of cling advertising. It is a local mom and pop store and majority of my clients are from within the vicinity. Cling advertising is so affordable and you can get your money’s worth…
May 12th, 2010 at 11:58 pm
Comfort and Familiarity in Business | Gas Station Advertising…
I have a small business and I already have proven the effectivity of cling advertising. It is a local mom and pop store and majority of my clients are from within the vicinity. Cling advertising is so affordable and you can get your money’s worth t…
May 12th, 2010 at 11:59 pm
Comfort and Familiarity in Business | Gas Station Advertising…
I have a small business and I already have proven the effectivity of cling advertising. It is a local mom and pop store and majority of my clients are from within the vicinity. Cling advertising is so affordable and you can get your money’s worth…
May 12th, 2010 at 11:59 pm
Comfort and Familiarity in Business | Gas Station Advertising…
I have a small business and I already have proven the effectivity of cling advertising. It is a local mom and pop store and majority of my clients are from within the vicinity. Cling advertising is so affordable and you can get your money’s worth t…
May 13th, 2010 at 12:00 am
Comfort and Familiarity in Business | Gas Station Advertising…
I have a small business and I already have proven the effectivity of cling advertising. It is a local mom and pop store and majority of my clients are from within the vicinity. Cling advertising is so affordable and you can get your money’s worth…
May 13th, 2010 at 12:00 am
Comfort and Familiarity in Business | Gas Station Advertising…
I have a small business and I already have proven the effectivity of cling advertising. It is a local mom and pop store and majority of my clients are from within the vicinity. Cling advertising is so affordable and you can get your money’s worth…
May 13th, 2010 at 12:02 am
Comfort and Familiarity in Business | Gas Station Advertising…
I have a small business and I already have proven the effectivity of cling advertising. It is a local mom and pop store and majority of my clients are from within the vicinity. Cling advertising is so affordable and you can get your money’s w…