This entry was posted on Tuesday, July 13th, 2010 at 9:32 am and is filed under Business Advertising, Ways to Advertise. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
If you’ve ever turned on the television late at night, you’ve probably noticed an abundance of infomercials. While you might find these extended advertisements annoying, the underlying fact is that they work. If they didn’t companies wouldn’t continue to purchase the air time. But what makes this type of advertising so profitable, especially when the goods being marketed are nothing special.
The answer lies in a technique known as direct response marketing, which encourages people to make buying decisions by creating a sense of urgency. A clock counting down the seconds until the offer expires is just one example. Advertisement techniques like this have proven effective across all mediums—from radio and TV ads, to print and even online.
