Gas Station Advertising

Executing Non-traditional advertising ideas.

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Author: Your_Name_Here  July 13, 2010
advertisement techniques

If you’ve ever turned on the television late at night, you’ve probably noticed an abundance of infomercials. While you might find these extended advertisements annoying, the underlying fact is that they work. If they didn’t companies wouldn’t continue to purchase the air time. But what makes this type of advertising so profitable, especially when the goods being marketed are nothing special.

The answer lies in a technique known as direct response marketing, which encourages people to make buying decisions by creating a sense of urgency. A clock counting down the seconds until the offer expires is just one example. Advertisement techniques like this have proven effective across all mediums—from radio and TV ads, to print and even online.


6 Responses to “Tactics for Marketing Your Business”


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