This entry was posted on Tuesday, August 24th, 2010 at 1:52 pm and is filed under Business Advertising, Types of Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
If you’re looking for advertising methods to employ for your business, take a lesson from television commercials. Late-night infomercials utilize a smart marketing strategy that encourages impulse purchases. You might have noticed a small timer ticking away near the top of the screen as the pitchman goes about the business of selling the product. That timer suggests that consumers only have a limited amount of time to take advantage of a tempting deal.
By creating this sense of consumer urgency, the companies paying for infomercials are participating in direct response marketing. You can elicit the same sort of response from potential customers by issuing a call to action. One way to achieve this goal is by creating a limited-time sale offer during which time prices are drastically reduced. As long as the parameters of the offer are reasonable, customers will feel a time crunch and make their purchasing decisions accordingly.
September 9th, 2010 at 2:48 am
A Time-Honored Marketing Technique | Gas Station Advertising…
I just got some gas station advertising to reach out to more customers. A lot of people stop for gas and they can easily see my ad right there on the pump. It’s a great way to reach a lot of people. I can’t wait to see the results of my ad campa…
September 9th, 2010 at 3:00 am
A Time-Honored Marketing Technique | Gas Station Advertising…
I just got some gas station advertising to reach out to more customers. A lot of people stop for gas and they can easily see my ad right there on the pump. It’s a great way to reach a lot of people. I can’t wait to see the results of my ad campa…
September 9th, 2010 at 3:00 am
A Time-Honored Marketing Technique | Gas Station Advertising…
I just got some gas station advertising to reach out to more customers. A lot of people stop for gas and they can easily see my ad right there on the pump. It’s a great way to reach a lot of people. I can’t wait to see the results of my ad camp…