This entry was posted on Thursday, July 17th, 2008 at 10:33 am and is filed under Business Advertising, Gas Stations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
The secret to running a great advertising campaign is spending your dollars wisely. There are several ways to make sure this is done properly. I’ve noted only a few of these items.First and foremost is targeting your audience with laser-beam like focus. Drives me nuts when I see people advertising in areas they can’t even service or even areas they want to reach. Why are they waisting their dollars on people that have no relevance to their campaign. Every impression costs money. That is one of the best reasons for doing the gas pump advertising. They target your audience to the specific neighborhood.
Second when placing traditional outdoor billboards don’t just settle on what they have
available. If they can’t service your exactneeds because of availability or prior booking don’t
just take the next best thing….find a better avenue.
