This entry was posted on Monday, January 26th, 2009 at 2:44 pm and is filed under Business Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

While it can be difficult and costly to reach consumers in their homes through media like radio, television, and internet, advertising in public can be cost effective and have excellent reach. Advertising in public isn’t just limited to gigantic billboards; you can effectively advertise using sidewalks, at the gas station, or using old fashioned flyers. Outdoor advertising possesses the ability to reach consumers you can’t reach in their homes (those that don’t engage in media). There are hundreds of locations you can advertise outdoors, and in many cases, advertising outdoors can be quite cost effective.
You can also advertise better outdoors by using the location of your advertisement to your advantage. For example, if you’re targeting an upper class demographic, you can advertise near upscale apartments and homes downtown. If targeting parents of children, advertise near schools; the possibilities are endless.

February 15th, 2009 at 11:32 pm
Advertising in Public Places | Gas Station Advertising…
I certainly feel the changes in my business after taking up the gas pump advertising that I saw from this site. I find the rates to be perfect for my budget and I certainly see the point of placing advertisements at gas stations because I, myself, some…
February 15th, 2009 at 11:33 pm
Advertising in Public Places | Gas Station Advertising…
I certainly feel the changes in my business after taking up the gas pump advertising that I saw from this site. I find the rates to be perfect for my budget and I certainly see the point of placing advertisements at gas stations because I, myself, some…
February 15th, 2009 at 11:34 pm
Advertising in Public Places | Gas Station Advertising…
I certainly feel the changes in my business after taking up the gas pump advertising that I saw from this site. I find the rates to be perfect for my budget and I certainly see the point of placing advertisements at gas stations because I, myself, some…
February 15th, 2009 at 11:34 pm
Advertising in Public Places | Gas Station Advertising…
I certainly feel the changes in my business after taking up the gas pump advertising that I saw from this site. I find the rates to be perfect for my budget and I certainly see the point of placing advertisements at gas stations because I, myself, some…