Gas Station Advertising

Executing Non-traditional advertising ideas.

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Archive for the 'Business Advertising' Category

Author: Your_Name_Here  January 31, 2012

gpa001.jpg  As a small business owner, I’m always looking for new cost-effective ways to advertise my business. Recently I came across a new way to advertise my shop through FillBoard. FillBoard is an advertisement that is attached to a gasoline nozzle. In other words, anytime a person goes to fill up their gas tanks they will see the advertisement.

To hedge my bets, I decided to advertise with FillBoards at the two big gas stations in town. Sure enough I noticed an uptick in my business after the FillBoards went up; in fact, people actually told me that they really enjoyed the big bold graphics on the advertisement. If you’re a small owner like me, then I would highly recommend FillBoards as a way to advertise your business.

Author: Your_Name_Here  January 17, 2012

imagescanians8.jpg    I’ve lived all over the country, including in L.A. and Washington, D.C. the number one and two areas with the worst traffic congestion. As aggravating as sitting in bumper to bumper rush hour traffic can be, the one upside is that it gives you time to think. A thought that crossed my mind many times during my stay in both areas was “all of these hundreds of thousands of car drivers need to stop for gas at some point.”

That thought evolved into “Why don’t more businesses make use of gas pump advertisements?” While waiting for their cars’ tanks to fuel up, potential customers could be reading advertisements for local or national businesses. According to a 2007 DOT study, there are an estimated 254.4 million registered passenger vehicles in the U.S. All of those cars need to be fueled; capturing even a fraction of that market could be a huge boon to any business.

Author: Your_Name_Here  January 3, 2012

imagescacwa1c8.jpg    Businesses, for the most part, love young professionals. Why? Because young professionals tend to be educated, employed, and have plenty of disposable incomes to spend because they don’t yet have family responsibilities.

Reaching this plugged-in demographic can be tricky. Advertising that works on young children and adults is not going to reach this crowd. Inventive marketing strategies are crucial. For instance, dartboard advertisements placed at popular night spots is a great way to attract attention from that coveted demographic.

Author: Your_Name_Here  December 19, 2011
nightlife advertising

When you are starting a new venture as a party promoter there are certain steps that you need to take in order to be successful. One is getting the right venue. Two is inviting the right people that you want to invite. Once you get those into play, then comes the advertising.

Nightlife advertising is a little different then regular advertising. There is a certain clientele that you are looking to target. So one way to advertise is by radio, this way you can be very specific about what age group you are targeting and where the location that you planning the event.

Author: Your_Name_Here  December 5, 2011
gas pump advertising

With the way that social media has come into play and pretty much taken on a life of itself. One thing will remain the same and that is advertising. No matter how mainstream social media is becoming there will always be a need for advertising. Regardless if it’s on t.v commercials or computers advertising is here to stay.

You can see advertisement on social media like Facebook and as the years go by and we as a society become more high tech, advertising might possibly exclusive to social media. There is one type of advertising that will be here to stay. Gas pump advertising is the one form of advertising that will stay for awhile. The fact of the matter is that though not everyone has hopped on the social media band wagon, most of us purchase gas regularly and while at the pump standing waiting for our tanks to be full we do notice the advertisements that are at the gas pump.

Author: Your_Name_Here  November 18, 2011
fair trade

Every day we’re inundated with advertising hype about this product or that product. After a while we may just tune out advertising noise entirely. But we all know that some products are better than others. Of course many people love boxed wine, but most people know that a more expensive bottle will taste better.

Product advertising, for instance gas station advertising, isn’t always just about taste or preference. In the last few years we have seen a rise is in the number of fair trade products available. Many advertising slogans may include the phrase “fair trade”, but it’s important to note that fair trade products are better-better for the world and for the farmers that turn out the products. Fair trade is an organized social movement that is committed to empowering third-world country producers and promoting environmental sustainability.

Author: Your_Name_Here  November 4, 2011
pacific media

As an entrepreneur just dipping your toe into the vast ocean that is online business, you might have a few apprehensions and concerns. After all, you’re just one individual. It’s important to know how to spend your time and resources, scare though they may be. For instance, there’s no sense pumping all of your money into pacific media advertising if you don’t have any inventory secured. Likewise, there’s no sense adding another employee to the payroll if he won’t have enough work to do.

Take a step back for a moment and write down a coherent plan for the future of your home based job opportunity and how you are going to incorporate pacific media advertising into your business. List your goals in order of priority, and make resolutions as to how long it will realistically take to achieve those goals. That way, you can return to your business plan every time you become overwhelmed and lose sight of the big picture. By staying organized, you’ll find the path to success sooner rather than later.

Author: Your_Name_Here  October 17, 2011
Advertising

Are you a talented chef that absolutely loves to cook? If so, it’s very possible that you can turn your interest into income. While you enjoy dicing, sautéing, and creatively mixing spices and ingredients, this is many people’s idea of a nightmare. And after a long day at work, the last thing they want to do is have the hassle of deciding what to feed their family. That’s why becoming a private cook can be such a profitable endeavor, especially in a day and age where it’s common for both parents to work fulltime jobs.

With people overstressed and overworked, becoming an at-home cook can be a real income opportunity. Especially if you get several families working on different schedules, you can just bounce around from house to house preparing various meals at specific times. When advertising yourself, you can point out that you’re a more nutritious alternative to constantly eating out, and after all those takeout dinners add up, you’re even cost effective!

Author: Your_Name_Here  October 3, 2011
types of advertising strategies

Last year Alex Tew, a 21-year-old Brit, made 1 million dollars after creating a web page consisting of 1 million pixels and selling each pixel for a $1 each as ad space. He came up with the online marketing idea in order to pay for his college education.

Marketing just isn’t what it used to be. Tew’s projects success shows that new types of advertising strategies and ideas can make an insane profit. Advertisers are throwing caution to the wind in order to take advantage of new internet marketing secrets like Tew’s web site. Tew is using his million to pay for college-but why stop there? He recently began charging $2 per pixel for advertising on another web page.

Author: Your_Name_Here  September 22, 2011
indoor advertising

People who purchase pocket knives are always looking for the highest quality and the best value with their knives. And to that end, many people turn to Cold Steel knives. This company markets many kinds of weapons, including knives and Cold Steel swords. Based out of Ventura, California, the company made its debut in 1980. They were founded by Lynn C. Thompson. The president of the corporation, Thompson has established manufacturing plants in China, Taiwan, Japan, and India.

The company is most noted for their prevalent indoor advertising campaigns. These include both DVDs and various marketing videos. Some of the demonstrations used to impress prospective clients are piercing a car hood with a knife or using one of their standard folding knives as monkey bars. They have also shown the knives to cut through meat and bone as well as cutting through a suspended piece of rope with one, single stroke.