Great to speak with all of you again. Gas Prices are down again and the relief on the pocketbook is greatly appreciated. Its so amazing that with all the different and unique things going on at the pumps regarding advertising that the full color placards are still the most effective tool. Everyone is trying so hard to place digital in so many different areas but what you need to keep in mind is that an impression is an impression. Sure color is better then black and white at times but the impression is still the same. Outside of radio many people feel that audio is quite intrusive to people.
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