Gas Station Advertising

These days, kids are known to be more active in what is known as X games or alternative sports.  Back in the days, roller skating was known as a hobby or socializing activity.  Nowadays, kids roller skate for sport.  As a matter of fact, roller skate designers have revolutionized the general look and feel of the skates.  Some designs are more streamlined for use in competitions and races.

The otherwise laid back reputation of the roller skate has now turned edgy and cool.  Tricks and stunts have been tried and perfected.  Roller derbies have given way to roller parks complete with platforms and tunnels.  Parks are brimming with roller skating enthusiasts, hell bent on perfecting their skills.  Sports shops and hobby stores come out with cling advertising campaigns aimed towards kids and young adults, promoting roller skating as the newest, hippest alternative sports craze after skateboarding.

Driving down the street, you will always see some form of advertisement on a car. It is undeniable and really hard to miss. I always thought that advertising on your car would ruin the cars paint job. I was really curious about how it all worked.

After some research I found out that the type of advertisement is called cling advertising. The stickers on the car are not stickers that will ruin the paint job. They actually peel of without any damage what so ever. It was really interesting to find out.

Do you remember the book “Everyone Poops”? It’s the quintessential children’s book that teaches young kids about going to the bathroom. Though you may think that it’s not glamorous, bathroom advertising is highly effective because everyone has to use the facilities at some point during their day. Even large corporations are using this form of advertisement.

There’s a little company called Microsoft – I think you’ve heard of it – which got into the bathroom advertising with a campaign for the Kinect. Microsoft uses clings on bathroom mirrors that say things like “You’re looking at 5 million years of R&D” and “Who knew you would grow up to be the next Xbox 360 controller?” Clings aren’t the only way to advertise in the bathroom. Posters with witty phrases are often hung on the front and back of bathroom stalls or above urinals. Bathroom advertising is often about humor because of its location, so have fun and be creative with your campaign.

No matter what industry you are in, advertising is key to building and maintaining your client base. Inevitably, some of the money that you spend on advertising will be wasted—that is simply a fact of business. The important thing is to maximize every dollar that you spend and effectively evaluate the success of each of your campaigns.

If you are not sure how to best market your business, cling advertising is a good way to start. These advertisements are relatively inexpensive and are strategically located in areas that have high amounts of foot traffic and a captive audience. Examples of cling advertising include posters in bathrooms stalls and gas pump toppers.

Great to speak with all of you again.  Gas Prices are down again and the relief on the pocketbook is greatly appreciated.  Its so amazing that with all the different and unique things going on at the pumps regarding advertising that the full color placards are still the most effective tool. Everyone is trying so hard to place digital in so many different areas but what you need to keep in mind is that an impression is an impression.  Sure color is better then black and white at times but the impression is still the same.  Outside of radio many people feel that audio is quite intrusive to people.

We’ve all seen a window cling in a home or automobile, maybe for a radio station or an organization.  This is what is known as cling advertising. 

Window clings with your logo are catchy, colorful and convenient, and can be placed so many more places than just an automobile window.  There are store windows, clear doors of a dryer at the Laundromat, the sliding windows of your favorite coffee stand, and so many more.  The more of these window clings you give out, the more you will see your business name everywhere—and so will potential customers.