Gas Station Advertising

  As a small business owner, I’m always looking for new cost-effective ways to advertise my business. Recently I came across a new way to advertise my shop through FillBoard. FillBoard is an advertisement that is attached to a gasoline nozzle. In other words, anytime a person goes to fill up their gas tanks they will see the advertisement.

To hedge my bets, I decided to advertise with FillBoards at the two big gas stations in town. Sure enough I noticed an uptick in my business after the FillBoards went up; in fact, people actually told me that they really enjoyed the big bold graphics on the advertisement. If you’re a small owner like me, then I would highly recommend FillBoards as a way to advertise your business.

    I’ve lived all over the country, including in L.A. and Washington, D.C. the number one and two areas with the worst traffic congestion. As aggravating as sitting in bumper to bumper rush hour traffic can be, the one upside is that it gives you time to think. A thought that crossed my mind many times during my stay in both areas was “all of these hundreds of thousands of car drivers need to stop for gas at some point.”

That thought evolved into “Why don’t more businesses make use of gas pump advertisements?” While waiting for their cars’ tanks to fuel up, potential customers could be reading advertisements for local or national businesses. According to a 2007 DOT study, there are an estimated 254.4 million registered passenger vehicles in the U.S. All of those cars need to be fueled; capturing even a fraction of that market could be a huge boon to any business.

With the way that social media has come into play and pretty much taken on a life of itself. One thing will remain the same and that is advertising. No matter how mainstream social media is becoming there will always be a need for advertising. Regardless if it’s on t.v commercials or computers advertising is here to stay.

You can see advertisement on social media like Facebook and as the years go by and we as a society become more high tech, advertising might possibly exclusive to social media. There is one type of advertising that will be here to stay. Gas pump advertising is the one form of advertising that will stay for awhile. The fact of the matter is that though not everyone has hopped on the social media band wagon, most of us purchase gas regularly and while at the pump standing waiting for our tanks to be full we do notice the advertisements that are at the gas pump.

Every day we’re inundated with advertising hype about this product or that product. After a while we may just tune out advertising noise entirely. But we all know that some products are better than others. Of course many people love boxed wine, but most people know that a more expensive bottle will taste better.

Product advertising, for instance gas station advertising, isn’t always just about taste or preference. In the last few years we have seen a rise is in the number of fair trade products available. Many advertising slogans may include the phrase “fair trade”, but it’s important to note that fair trade products are better-better for the world and for the farmers that turn out the products. Fair trade is an organized social movement that is committed to empowering third-world country producers and promoting environmental sustainability.

Calvin Klein is a name synonymous to designer underwear for both men and women. Aside from underwear and bedding, this brand is also famous for its fragrances. The Eternity Calvin Klein collection is one scent that is so popular it has become a classic. The fragrance collection is always a perennial favorite especially among the stylish and fashionable crowd. Aside from eternity there are CK one and Obsession by Calvin Klein.

Calvin Klein’s advertising has assured that his products would be known all over the world. His minimal-themed advertisements always draw attention, leading to huge sales. Calvin Klein has been responsible for jumpstarting the Hollywood careers of models such as Kate Moss and Antonio Sabato Jr. You might even be able to see them on gas pump advertising.

Every where you go there is always some kind of advertisement. Billboards are a great way to advertise. You can tell what type of sales or upcoming events are happening. There is really nowhere that you can’t go that you won’t see some form of advertisement.

Outdoor advertising is a great way to advertise. There are so many different types of advertising that you can do outside. Huge signs or even little signs can be done outside. It is a very powerful way to advertise and promote your business.

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  Your Gas Pump Top reaches a captive audience.

• Gas Pump Tops are virtually everywhere.
• Gas Pump Tops are viewed by an average of 27,750 customers per service station each month.*
• The average consumer visits a gas station 5 times per month.
• Gas Pump Tops are always laminated, maintained and well lit.
• With Gas Pump Tops you can strategically target local, regional and national zip codes.
• Production costs are low.
• Gas Pump Tops are located at service stations on highways and in residential neighborhoods.
• Gas Pump Tops are the perfect alternative where city ordinances and laws restrict the usage of other billboards and signage.
• Gas Pump Tops are a medium that offers ‘reach and frequency’.
• Consumers spend 3-5 minutes filling their gas tank next to your advertisement.**

*Based on a national average of 500 vehicles per day and 1.85 passengers per vehicle. Information from the National Association of Convenience Store.
**Information from the U.S. Department of Transportation.

With over 12 years of experience in Gas Pump and non-traditional out-of home advertising, Pacific Media combines national presence with local representation on all non-traditional campaigns.

As a gas pump advertiser you are given the opportunity to advertise your product or service with a 4-color weatherproof laminated placard prominently mounted at eye level on top of the gas pump.

Gas pump advertising is a perfect medium to reach busy people. Your message makes its impact for several minutes while customers are attending to their vehicle. If you are interested in standing out in the crowd, you should consider gas pump advertising

I don’t think I’ve ever chosen a gas station out of brand loyalty. I just use the one nearest my apartment. I don’t even remember what brand it is. If I’m out on the road when the tank runs low, I pull up at whichever gas pump I happen upon first. (As long as it takes a credit card. I will not prepay the cashier, as this adds unnecessary human interaction to my day.) Perhaps you’re different and pay attention to which company you buy your gas from. BP certainly hopes so: They’re spending about $35 million on this worldwide campaign for their service stations (or “retail network”). BP head of marketing Ann Hand acknowledges that the classic industry research says people choose stations mostly because of location or price, but adds that BP’s tracking studies show some brand awareness does exist. “This campaign is the next step,” she says. “Can we build more brand loyalty? Would you cut across traffic, or go a block out of your way?”

Huge news with todays tsunami and all the destruction this has casued.  Once all the dust settles its hard to imagine the effects this will have on the economy but feel it can only add to high gas prices.  Found another photo to share for light rail.  Pray everyone is safe. 

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