Gas Station Advertising

Gone are the days when billboards, posters, and flyers were the standard advertising apparatuses.  In the modern era, advertising has spread into almost every facet of human day to day life.  We advertising it pop up on our computers and in our e-mails.  As we go about our errands we see Laundromat and gas pump advertising; advertisements are everywhere.  In this modern era, companies have a unique opportunity to reach consumers without having the consumer look for them. 

The most important things for companies to do right now is to think of new and original ways to reach the consumer, especially keeping in mind new technologies.

Here we go again with yet another great tie in to your traditional campaigns.  Pacific Media is offering some great pump topper campaigns that add the hard to reach areas that are unable to be reached by traditional means.  This can be added individually but its also a very effective tie in to you other items.

Always thinking outside of the box your guru guy.

With all of the focus on how the gas prices are coming down.  Now is the time to get your ads in front of these relieved customers.  Maybe placing something with Pacific Media will help you remind them to spend some of their savings with you.  What a great concept. Don’t forget that their are tons of other things available at the pumps like squawkers and hose sleeves that are excellent tie ins.  Also the tear off pads are great for instant couponing and a great way to measure your ROI.

Pacific Media has thousands of partners in the gas station advertising arena.  Their long term, over ten years, relationships with locations allow them to stay above the competition and continually strive to do what is best for the client and the location.  Most companies will only have phone relationships with the station owners and barely have a clue as to what type of station they are dealing with.

 Hands on experience with all of the non-traditional needs of the agencies keep all the communication under one roof thus eliminating all of the problems that come with non traditional campaigns.  There is always quality control checks in place to make sure all of your concerns are dealt with delicately.

Keep it simple stupid!!  That is the best advice I have seen when doing out of home advertisement.  If your message has thousand of words or the type is so samll just to make sure all your info sits on the page then you might want to rethink what your doing.

 Simple si more eyecatching.  Think about it this way, if you see a huge time consuming piece of information as your filling up your car are you going to read all that information?  Most people will feeel its just too exhausting and move on to something else.  Make your a

The secret to running a great advertising campaign is spending your dollars wisely.  There are several ways to make sure this is done properly.  I’ve noted only a few of these items.First and foremost is targeting your audience with laser-beam like focus.  Drives me nuts when I see people advertising in areas they can’t even service or even areas they want to reach.  Why are they waisting their dollars on people that have no relevance to their campaign.  Every impression costs money.  That is one of the best reasons for doing the gas pump advertising.  They target your audience to the specific neighborhood.

 Second when placing traditional outdoor billboards don’t just settle on what they have

available.  If they can’t service your exactneeds because of availability or prior booking don’t

just take the next best thing….find a better avenue.

Pacific Media’s gas station ads go where traditional outdoor is restricted or non-existent..high income, commercially restricted, and residential areas.  By being able to choose the zip codes in which your zip codes will be placed, you can bring your ads to the people in the areas you want to target.

When choosing the area you want to target keep in mind that most people always visit gas stations around their place of employment or where they reside.  Either filling up before the journey home or the commute to work.

Market presentation- Many of the same customers that have utilized traditional outdoor and transit have found it incredibly complimentary to add Gas Station Advertisng to their media mix.

 People are spending more time in their vehicles then ever before.  According to the National Associtation of Convenience Stores 67% of consumers buy gas at least 4 times a month with an average of 3-5 minutes viewing time.

Pacific Media does an excellent job at both of the above.

I have to agree that these Gas Station ads are a great idea.  When your pumping gas you having nothing else going on but seeing your dollars fly out of your card so why not read some ads.  Pacific Media is really on to something.  The ads seem to range in size and shape, although they are all full color laminated placards. 

I heard about these TVs now on pumps and I have to say that they are really loud and annoying.  I love the video concept but hate the audio portion.  Almost seems like an invasion of privacy or noise pollution.

Hello Everyone,

 Driving from one county to the next as usual and stumbled across yet anothe great gas station ad from Pacific Media.  The ad was for a credit union letting individuals know about the new openings a a partiulcar branch.  This fits my needs perfectly with all of the additional expenses I found it was very helpful to have the ability to find a credit union.  I heard they had much better interest rates on loans and checking accounts.

 The ad itself was very lean and simple with a almost marron red and tope or some sort of beige.  Not a real color expert.  Hope you all have a great afternoon.