Getting gas is something we all have to do every now and then. It’s not something that we necessarily look forward to or want to do, but in order to keep us mobile we have visit the gas stations. People getting gas are sitting ducks to advertisers because in order to get gas, you have to stand there and pump it – and advertisers know that.
Those few minutes spent pumping are precious to advertisers. That’s why gas pump advertisements work so well. People have nothing else to do while standing there other than to read whatever advertisement is on the pump. Many times it’s small businesses close to the gas station that have the most success with this type of advertising.