Gas Station Advertising

People who purchase pocket knives are always looking for the highest quality and the best value with their knives. And to that end, many people turn to Cold Steel knives. This company markets many kinds of weapons, including knives and Cold Steel swords. Based out of Ventura, California, the company made its debut in 1980. They were founded by Lynn C. Thompson. The president of the corporation, Thompson has established manufacturing plants in China, Taiwan, Japan, and India.

The company is most noted for their prevalent indoor advertising campaigns. These include both DVDs and various marketing videos. Some of the demonstrations used to impress prospective clients are piercing a car hood with a knife or using one of their standard folding knives as monkey bars. They have also shown the knives to cut through meat and bone as well as cutting through a suspended piece of rope with one, single stroke.

If you’re going to spend money on advertising, then you need to come up with a bold idea that is going to set your advertisement apart from the millions of other advertisements customers are bombarded with. In my business experience, I’ve found that poster advertising is still a highly effective, although low-tech, way to draw attention to a company. The basis of any good poster advertising campaigning is an eye-popping design. You need something that is big, bold, colorful, and not overly complicated.

Humor also works well with poster advertising. Come up with a clever slogan or punch line that the average Joe will find funny instantly; in other words, be clever but not too clever. Finally, place your posters in unusual locations. Park bench advertisements are nice but easily ignored and covered up; go for unusual places like on the doors of bathroom stalls.

Do you remember the book “Everyone Poops”? It’s the quintessential children’s book that teaches young kids about going to the bathroom. Though you may think that it’s not glamorous, bathroom advertising is highly effective because everyone has to use the facilities at some point during their day. Even large corporations are using this form of advertisement.

There’s a little company called Microsoft – I think you’ve heard of it – which got into the bathroom advertising with a campaign for the Kinect. Microsoft uses clings on bathroom mirrors that say things like “You’re looking at 5 million years of R&D” and “Who knew you would grow up to be the next Xbox 360 controller?” Clings aren’t the only way to advertise in the bathroom. Posters with witty phrases are often hung on the front and back of bathroom stalls or above urinals. Bathroom advertising is often about humor because of its location, so have fun and be creative with your campaign.

Being in the food delivery business, client loyalty is important. One has to keep clients asking for you. Of course, this can only be possible if clients are satisfied. First, you have to make sure that food is good. The delivery must be on time. Also, food must still be hot and ready to eat when the clients receive their orders.

Consider taking your business one step further by actively promoting it. Don’t just depend on word of mouth, think of proactive ways to advertise. Advertise in the daily newspaper. Put up poster advertisements in your neighborhood. Create a website. Give away unique key chains, with your hotline number of course. It is important to create a buzz for easier name recall and also to establish a name in your community.

It’s no secret that print publications across the country are struggling to stay afloat, and it isn’t just independent papers. Household names like The Christian Science Monitor and Newsweek have been forced to restructure and rethink their business models in order to find funding. As you probably know, the main source of revenue for virtually every print publication is advertising. Unfortunately for papers, many people are looking to advertise on the internet, where space is unlimited and ads are cheap.

Of course, by exclusively advertising online you risk being drowned out by the myriad other companies trying to carve out their niche, especially if you are a small business. While some may consider print advertisements antiquated, they can be quite effective for the right business. Since papers are desperate for advertising, ad space is cheap. And if you are focusing on a local demographic, you can certainly find print publications that cater to your precise target market.

There’s no question that people respond to advertisements in different ways. Oftentimes, a person’s initial reaction to an ad will instill them with some sort of bias toward the product being advertised. For example, commuters might come to associate a billboard ad with the mind-numbing traffic jam’s they are forced to negotiate on the way to work. But then, later that night, they might head to a nightclub and see a subtle, tasteful indoor ad in the men’s room. It’s obvious which ad is likely to elicit a positive response.

Indoor advertising has another crucial edge over its outdoor counterpart: there’s no sense that the ad is obstructing a view or “littering” the landscape. It’s to the point now that billboards are practically ignored as motorists learn to filter out their imagery and message. Indoors, consumers are less likely to expect a barrage of advertising and hence more likely to pay attention to what’s in front of them.

Attention all entrepreneurs. Knowing how to successfully market your business is key when it comes to generating a steady client base. So if you’ve never given much thought about ways to strategize your business, listen up. First and foremost, know that you will not have a flourishing business if nobody knows it exists. Getting your name out there will begin a traveling stir of voices and chatter, all discussing and questioning the mystery of your company.

So, how do you get your name out in the wide open to commence the whirlwind of excitement? Advertisement using a few key methods will get the ball rolling. Poster advertising can be used to convey your company’s thoughts and beliefs. Post your emblem all over the city: bus stations, concert halls, coffee shops, recreational centers – the bolder and brighter the better, in my opinion. But just remember, the world is filled with silence until something emerges to discuss.

In a recent blog, I discussed how eye-catching photos in a bar made me curious and caused me to look at them extensively throughout the night. This proved just how effective bar advertising can be, as there is usually a significant amount of time spent waiting around in a crowded bar. This experience reminded me of another memorable brush I had with bar advertising several months ago.

I was at an upscale restaurant and bar downtown for happy hour with several friends. The waitress brought our drinks and set them down on coasters. While we sipped our drinks and waited for our food, we noticed that the coasters had several round holes in them. Upon closer inspection, the holes were marked with numbers and we could fit our fingers through them. Did you guess what the coasters were yet? They were advertisements for a local engagement ring company, and the holes were used to measure a woman’s ring size. We thought this was very clever, and definitely one of the most unique ways to advertise that we had ever seen. It would have been very convenient if one of us was without our boyfriend and had wanted to drop hints about getting engaged!

I was out at a bar last weekend with a friend when I noticed that there were funny pictures posted all over the place. I had never seen these pictures before, so I was curious as to where they came from and who was in them. I looked at them while I waited in line to order a drink, while I waited for the bartender to pour my drink, and while I waited for my friend to come back from the bathroom. I finally figured out that they were all 8 ½” x 11” printouts of embarrassing photos of a guy who was having his 30th birthday at the bar.

Despite this being an unusual, funny idea, it really helped me realize the power and effectiveness of unique bar advertising. There were several points in the night when I was simply standing around waiting for something, and the photos gave me something interesting to look at while I waited. Imagine if your company’s ad was prominently placed in a bar for people to look at! The key is to make it interesting and even unusual, so it will hold your target’s interest longer and increase their chances of recalling it later.

One of the keys to advertising success is identifying your target market and finding a way to effectively advertise to that group. One of the most sought-after markets is people between the ages of 21-50 who have disposable income. What better way to ensure that you reach this group than to invest in nightlife advertising?

Advertising inside a hot nightlife spot ensures that young professionals will see your ad, and as a captive audience inside the venue, they’re more likely to look at it more than once and be able to recall it later. Also, nightlife advertising gives you the freedom to choose specific locations in which to advertise depending on your target market. You can target sports fans by advertising in a sports bar, college kid by advertising in a popular bar near a university, and high-income professionals by choosing a high-end lounge in a well-to-do area. The options are endless!