Gas Station Advertising

Great ideas are recycled every day to tremendously lucrative effect. Just consider the recent success of the Transformers movie sequel. Consumers develop an affinity for certain products once they know what to expect. For them, a level of predictability is actually comforting rather than frustrating; they can walk into the movie theater confident in the fact that they will see some glorious explosions.

Fast-food restaurants flourish because of the same principle. McDonald’s patrons in London are ensured the same products as those in Baltimore, more or less. Although a few regional dishes might be available, the menu is meant to appeal to travelers who long for a touch of familiarity. While familiarity is the name of the game when it comes to your product line, in order to get the attention of consumers, you’ll need non-traditional advertising. This will ensure that your message doesn’t get diluted by the hundreds of other that people are exposed to everyday.

If you’ve visited a college campus or a large metropolitan area in the recent past, you’ve undoubtedly noticed a popular form of advertising: the use of sidewalk chalk. Whether it’s to promote a campus political event or to generate hype for a standup comedian at a club downtown, this form of advertising is unobtrusive and innovative. Unfortunately, this method has some drawbacks as well. Not everyone will be looking down at the pavement as they walk by, and what happens if it rains?

Sidewalk advertising utilizes strategic location in very high-traffic areas – parts of the city where people are virtually guaranteed to notice. In some areas, the penalties for stenciling and painting sidewalks can be steep, but authorities are rather lax in other places. In any case, many companies are already making the leap to this revolutionary advertising technique. And that could include your competition.

For all your convience store needs,  Gas Pump Advertising, Ice Box Wraps visit the proffesionals at PacificMediaInc .com.  They can target your audience by zip code, ethnicity, and income levels.  Don’t hesitate to call them at 1-800-645-0385 for more information.

When it comes to advertising, most if not all marketing professionals have a different approach on how to reach consumers.  Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service.  The obvious way to increase your consumer base is to increase the amount of consumers you reach.  This is where nonconventional advertising methods become necessary, as most companies can’t afford to have their advertisement air during the Super Bowl. 

Advertising through contemporary media is one modern approach to advertising that not a lot of companies have developed yet.  For example, in the online world thousands and even hundreds of thousands of people play online games.  While it’s unlikely you’ll get a major game studio to provide you with product placement (unless you’re a Fortune 500 company and have that kind of money), it’s often possible to convince smaller development teams to display your product.  Imagine; thousands of users seeing your product advertised while they play online for hours a day.  Exposure like that isn’t even conceivable elsewhere!

Hi Everyone,I was visiting another gas station and again Pacific Media continues to broden the playing field.  Their latest Ice box wrap and Gas pump combination made all of the differrence in the latest election in the island county proposition.  the ads generated so much doscussion among fello islanders and even made local papers.  Just another great idea from Pacific Media. 

The GURU

One of the fastest growing ways to advertise is through digital mediums, whether that be television, movies, or video games.  Digital advertising is particularly potent because of its ability to reach so many people.  Unlike print advertising which in general requires proximity to the advertisement, digital advertising can reach consumers in all locations throughout the world.  Digital advertising techniques are mostly based around product placement or subliminal advertising; for example, you might see a hip character drinking a Pepsi in a film, or hear an advertisement for Domino’s pizza on a radio station like Chatterbox from the Grand Theft Auto video game series. 

Digital advertising is the new age; it’s cheaper and more efficient than print advertising, and can build off the success of one product in order to market another (see the success of Domino’s Gotham pizza promotion during the release of Batman: The Dark Knight).

In a world where many people find themselves burdened with multiple jobs and to-do lists, it’s hard to find time to read the billboards and flip through the ads in a newspaper. To effectively get your message out, you need to be creative in your ad campaign. Eye-catching designs, striking pictures and texts, and humor will often grab the attention of people. But even more arresting is where you place those ads. A person might expect to see an add fall out of their newspaper, and not pay it another mind. But not as many people would expect to find that same ad written in the sky, or posted in the bathroom. If you hope to draw consumers in, non-traditional advertising is a must.
Some mediums for non-traditional advertising techniques:

• Door hangers and door knockers
• Coasters
• Sidewalk art
• Washers and dryers at a laundry-mat
• In bathrooms

A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy, leading to effective campaigns such as viral advertising.

Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial.

Commercial messages and political campaign displays have been found in the ruins of ancient Arabia. Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America.

The tradition of wall painting can be traced back to Indian rock-art paintings that date back to 4000 B.C. As printing developed in the 15th and 16th century, advertising expanded to include handbills. 17th century advertising started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote: books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called “quack” advertisements became a problem, which ushered in the regulation of advertising content.

Just the other day I was driving behind some strip malls and I kept seeing these cool dumpsterswrapped with anti-smoking messages.  They were green and even had the kind of rusty patches that are typically found on garbage dumpsters.  I was in the city of Yakima but I understand they were also in several cities across Washington state.The ad was a featherless turkey smoking up against the garbage dumpster.  It made the turkey and smoking look gross and also placing them in a very negative environment.  I actually saw some smokers on break standing within view of the dumpster.  Great way to target closet smokers!!