
If you’ve visited a college campus or a large metropolitan area in the recent past, you’ve undoubtedly noticed a popular form of advertising: the use of sidewalk chalk. Whether it’s to promote a campus political event or to generate hype for a standup comedian at a club downtown, this form of advertising is unobtrusive and innovative. Unfortunately, this method has some drawbacks as well. Not everyone will be looking down at the pavement as they walk by, and what happens if it rains?
Sidewalk advertising utilizes strategic location in very high-traffic areas – parts of the city where people are virtually guaranteed to notice. In some areas, the penalties for stenciling and painting sidewalks can be steep, but authorities are rather lax in other places. In any case, many companies are already making the leap to this revolutionary advertising technique. And that could include your competition.



One of the fastest growing ways to advertise is through digital mediums, whether that be television, movies, or video games. Digital advertising is particularly potent because of its ability to reach so many people. Unlike print advertising which in general requires proximity to the advertisement, digital advertising can reach consumers in all locations throughout the world. Digital
In a world where many people find themselves burdened with multiple jobs and to-do lists, it’s hard to find time to read the billboards and flip through the ads in a newspaper. To effectively get your message out, you need to be creative in your ad campaign. Eye-catching designs, striking pictures and texts, and humor will often grab the attention of people. But even more arresting is where you place those ads. A person might expect to see an add fall out of their newspaper, and not pay it another mind. But not as many people would expect to find that same ad written in the sky, or posted in the bathroom. If you hope to draw consumers in, 

