With over 12 years of experience in Gas Pump and non-traditional out-of home advertising, Pacific Media combines national presence with local representation on all non-traditional campaigns.

As a gas pump advertiser you are given the opportunity to advertise your product or service with a 4-color weatherproof laminated placard prominently mounted at eye level on top of the gas pump.

Gas pump advertising is a perfect medium to reach busy people. Your message makes its impact for several minutes while customers are attending to their vehicle. If you are interested in standing out in the crowd, you should consider gas pump advertising

I don’t think I’ve ever chosen a gas station out of brand loyalty. I just use the one nearest my apartment. I don’t even remember what brand it is. If I’m out on the road when the tank runs low, I pull up at whichever gas pump I happen upon first. (As long as it takes a credit card. I will not prepay the cashier, as this adds unnecessary human interaction to my day.) Perhaps you’re different and pay attention to which company you buy your gas from. BP certainly hopes so: They’re spending about $35 million on this worldwide campaign for their service stations (or “retail network”). BP head of marketing Ann Hand acknowledges that the classic industry research says people choose stations mostly because of location or price, but adds that BP’s tracking studies show some brand awareness does exist. “This campaign is the next step,” she says. “Can we build more brand loyalty? Would you cut across traffic, or go a block out of your way?”

As a gas pump advertiser you are given the opportunity to advertise your product or service with a 4-color weatherproof laminated placard prominently mounted at eye level on top of the gas pump.

Gas pump advertising is a perfect medium to reach busy people. Your message makes its impact for several minutes while customers are attending to their vehicle. If you are interested in standing out in the crowd, you should consider gas pump advertising

In every bar, pub, and even restaurants you can see advertisements for other establishments. It can be fliers on a cork board or pamphlets on the counter. A lot of business owners use different types of media to advertise themselves. It’s a great way to get yourself known.

When you walk into restaurants, or sports bar you can see dartboard advertising. This form of media is great because it’s bold and bright. It catches your attention immediately. Advertisements rotate from scene to scene. This kind of advertising is a very new age type of promoting your business.

Advertising for a small business or a big business is important. Even before you open the doors, you want people excited about your opening. The same is to be said about nightclubs. There are different types of advertising that you can do to promote your nightclub.

There are different types of nightclub advertising that you can venture into. You can announce your nightclub on the radio. That will ensure that millions of people will hear your announcement. Another is by putting bright and bold posters up all over. If you are planning on opening in the city, fliers and posters are an excellent way to promote your nightclub.

Selling Facts

• Your Gas Pump Top reaches a captive audience.
• Gas Pump Tops are virtually everywhere.
• Gas Pump Tops are viewed by an average of 27,750 customers per service station each month.*
• The average consumer visits a gas station 5 times per month.
• Gas Pump Tops are always laminated, maintained and well lit.
• With Gas Pump Tops you can strategically target local, regional and national zip codes.
• Production costs are low.
• Gas Pump Tops are located at service stations on highways and in residential neighborhoods.
• Gas Pump Tops are the perfect alternative where city ordinances and laws restrict the usage of other billboards and signage.
• Gas Pump Tops are a medium that offers ‘reach and frequency’.
• Consumers spend 3-5 minutes filling their gas tank next to your advertisement.**

To make sure your small business venture is a success, you need to take the time to draft a marketing plan. When drafting your plan you need to ask yourself some tough questions: Who is your competition? How much growth do you want to see and by when? What is your budget for advertising?

Your small business marketing plan should include a detailed outline of events. You need to include a timeline for advertising prior to the grand opening, during the opening, and long-term marketing. Research what advertising tools work best in your area. You can hire a firm to conduct this market research for you; I’d recommend hiring a firm that is established and can also handle printing and distributing your advertisements. This may cost a bit more than you want to spend, but at least you know that you’re getting the most bang for your buck.

WELCOME TO: PACIFICMEDIA

Executing your Non-traditional Out of Home ideas.

With over 10 years of experience executing Non-traditional creative ideas from companies and their agencies PacificMedia has formed long lasting relationships with thousands of different types of sponsor locations all over the country.  Our wide range of opportunities allows your company to expand traditional marketing ideas into endless possibilities.  Gas Station Advertising is our specialty.

If you’re going to spend money on advertising, then you need to come up with a bold idea that is going to set your advertisement apart from the millions of other advertisements customers are bombarded with. In my business experience, I’ve found that poster advertising is still a highly effective, although low-tech, way to draw attention to a company. The basis of any good poster advertising campaigning is an eye-popping design. You need something that is big, bold, colorful, and not overly complicated.

Humor also works well with poster advertising. Come up with a clever slogan or punch line that the average Joe will find funny instantly; in other words, be clever but not too clever. Finally, place your posters in unusual locations. Park bench advertisements are nice but easily ignored and covered up; go for unusual places like on the doors of bathroom stalls.