Gas Station Advertising

With the significant advancements in communication over the years, especially when it comes to the internet, word of mouth advertising has become one of the most powerful tools in marketing.  With the advancement of social media platforms like Facebook and MySpace, a new kind of advertising, called viral advertising, has emerged.  This advertising is much like word of mouth on steroids; with some people having thousands of friends, the individual’s power to influence others is high.  By understanding how to advertise on social media platforms, companies can reach out to millions of people through a credible and familiar source.

This new kind of advertising is called viral advertising because the advertising campaign affects others like a virus; it starts in one location and then quickly spreads outward.  This is one of the m ost efficient and cost effective types of advertising amongst all of the various modern advertising techniques. 

A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy, leading to effective campaigns such as viral advertising.

Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial.