
With the significant advancements in communication over the years, especially when it comes to the internet, word of mouth advertising has become one of the most powerful tools in marketing. With the advancement of social media platforms like Facebook and MySpace, a new kind of advertising, called viral advertising, has emerged. This advertising is much like word of mouth on steroids; with some people having thousands of friends, the individual’s power to influence others is high. By understanding how to advertise on social media platforms, companies can reach out to millions of people through a credible and familiar source.
This new kind of advertising is called viral advertising because the advertising campaign affects others like a virus; it starts in one location and then quickly spreads outward. This is one of the m ost efficient and cost effective types of advertising amongst all of the various modern advertising techniques.

