Gas Station Advertising

How many times have you said, “What a great idea!  I wish I had thought of it!”  Advertising methods are getting more and more innovative these days, and with the rising numbers of people going into business for themselves, no potential location for an advertisement can be ignored.

From gas pumps to automatic teller or tavern gaming machines, there are many nontraditional venues with a captive audience for your business message to be shared.  People will see your contact information over and over again!

There are so many ways to advertise your business that it would be impossible to list them all. Traditional forms of advertising may include purchase of advertising space community coupon packets such as Val-Pak, telephone directories, city maps and local tourist guides, and local area magazines and newspapers.   State fairs, community or church events, or job fairs often have reasonable table or booth rental; if you organize some kind of prize drawing or raffle, you will have contact information for many potential customers.  Donations of your products or services is also an excellent way to get exposure for your business–try local radio stations, TV local information channels, or bingo halls. Ask local restaurants and bars if advertising space is available for purchase on their placemats or beverage coasters.    Have a few T-shirts and tote bags with your business logo on them and hand them out to people you know.  Put a vehicle banner, window cling, or license plate holder on your vehicle that advertises your business name.  Business cards, business card magnets, window clings, and promotional flyers or coupons can be left with any business who gives you permission—some ideas are hairdressers, coffee stands, offices for any medical health provider you might know, banks, retail stores, hotels, restaurants, daycare centers, college campus or trade school student information centers, car dealerships, housing rental offices, and gyms.   

Pacific Media expands on the above-listed possibilities by offering advertising space on gas pumps, dartboards, nightclubs, concert and sporting event venues, movie theaters, and department stores, not just in the form of posters, but on the sidewalk, glass doors, and many more.  When it comes to making your business succeed, marketing and visibility is everything!

One tactic referred to as stealth marketing causes an interaction with the target audience and product without them even knowing they are the target of a marketing campaign. Such a tactic has even included paid actors requesting that a group of people take their picture or even video games with gadgets ‘made’ by a particular company. Some controversy has been caused but this type of non-traditional advertising because certain ways of implementing this type of marketing has said to make the intended audience feel insulted because of the way their marketing ploy was implemented.

But not all non-traditional advertising is created the same. Even with a majority of intended viewers ignoring straight forward advertising there are ways of grabbing consumers attention and the most effective ways of advertising have been geared towards connecting with the intended demographic. Creativity is a huge part of capturing attention but also exposure time, with limited distractions. So where do people spend a significant amount of time that will allow for this type of exposure? Full-color poster bathroom advertising has certainly shown this type of potential with 1 to 3 minute exposure time and the potential for a viewers undivided attention. After all there is not much else to stare at other then then straight in front of you.