Gas Station Advertising

We’ve all seen films where a dartboard is used as a cathartic mechanism against for releasing anger towards a nemesis. A picture of a foe is positioned over the bull’s-eye, attacking at the target. Although this is used in movies to add a comedic lightness to a scene, this example highlights the amount of focus that is put on the board in a game of darts.

Because dart players spend so much time looking at and analyzing the board, it acts as a perfect medium for ads. Dartboard advertising is a new region of marketing that is an easy and effective way to get your message across. Unlike commercials and online advertisements that can easily be ignored, dart ads demand attention.

In the last blog, we discussed how you can reach your target market by advertising inside nightlife hotspots. You can easily target a certain demographic by carefully choosing which bars and clubs to advertise in, and a captive audience is more likely to view your ad several times throughout the night. Dartboard advertisements are unique forms of nightlife advertising. Whether they’re print advertisements or full motion ads on color LCD screens, dartboard advertisements easily catch the attention of dart players in bars and taverns.

Not only are they eye-catching, but they ensure that a consumer is exposed to the advertisement for however long they play darts – up to 30 minutes, on average. Dartboard advertisements can also increase word-of-mouth advertising, since people waiting for their turn to throw darts may discuss the ad and tell their friends about it later. It can also help you reach another niche market within the nightlife market: people between the ages of 21-50 who have disposable income and like to play competitive games. For example, if you’re a company that sells energy drinks or video games, this is an especially great form of advertising for you!

During the daylight hours most consumers are at work or in their homes, however, at night consumers venture out to bars, restaurants, and clubs.  Because of the overall increased activity at night, locations frequented during nighttime hours can be ideal locations for advertising.  Bar, restaurant, and nightclub advertising through dartboards, LCD screens, or even drink coasters provides maximum exposure and time spent with the advertisement.  In addition, advertisements are more likely to implant suggestions with consumers under intoxication. 

Focusing on nighttime advertising will overall increase your exposure to the general public, and allow you to target specific demographics of people and geographic locations throughout the United States.