Businesses, for the most part, love young professionals. Why? Because young professionals tend to be educated, employed, and have plenty of disposable incomes to spend because they don’t yet have family responsibilities.

Reaching this plugged-in demographic can be tricky. Advertising that works on young children and adults is not going to reach this crowd. Inventive marketing strategies are crucial. For instance, dartboard advertisements placed at popular night spots is a great way to attract attention from that coveted demographic.

In every bar, pub, and even restaurants you can see advertisements for other establishments. It can be fliers on a cork board or pamphlets on the counter. A lot of business owners use different types of media to advertise themselves. It’s a great way to get yourself known.

When you walk into restaurants, or sports bar you can see dartboard advertising. This form of media is great because it’s bold and bright. It catches your attention immediately. Advertisements rotate from scene to scene. This kind of advertising is a very new age type of promoting your business.

Dartboard Advertising

Dartboard advertising is full color 19” LCDs with full motion or flash ads running on a 90 second loop that are displayed on top or in the middle of dartboards in popular nightclubs, restaurants, neighborhood bars and taverns throughout the United States.

This new high tech advertising complements traditional campaigns by hitting hard to reach individuals using attention grabbing full color ads with interactive placement during game play. With over 8,000 locations nationwide and millions of impressions each month PacificMedia delivers strategically placed advertising at a flip of a switch better then any other out of home option.

Bars are a terrific locale to attract new customers to your business. You may be thinking that the bar crowd isn’t your target audience, but think about who patronizes such establishments. Generally you have a good mix of young professionals with a lot of capital and few responsibilities. This means that they have a lot of disposable income to spend at your business.

Bar advertising is relatively inexpensive, especially when you consider the high yield you get in return. For instance, if you advertise with an electronic LCD dartboard that flashes your ads on a 90 second loop, your target audience will see the ad for up to 30 minutes. There’s the potential for 15,000 viewers at each location, every month. Not only will your business be imbedded in the bar patrons minds, they’ll also be more likely to spread the word about your business via word of mouth.

We’ve all seen films where a dartboard is used as a cathartic mechanism against for releasing anger towards a nemesis. A picture of a foe is positioned over the bull’s-eye, attacking at the target. Although this is used in movies to add a comedic lightness to a scene, this example highlights the amount of focus that is put on the board in a game of darts.

Because dart players spend so much time looking at and analyzing the board, it acts as a perfect medium for ads. Dartboard advertising is a new region of marketing that is an easy and effective way to get your message across. Unlike commercials and online advertisements that can easily be ignored, dart ads demand attention.

In the last blog, we discussed how you can reach your target market by advertising inside nightlife hotspots. You can easily target a certain demographic by carefully choosing which bars and clubs to advertise in, and a captive audience is more likely to view your ad several times throughout the night. Dartboard advertisements are unique forms of nightlife advertising. Whether they’re print advertisements or full motion ads on color LCD screens, dartboard advertisements easily catch the attention of dart players in bars and taverns.

Not only are they eye-catching, but they ensure that a consumer is exposed to the advertisement for however long they play darts – up to 30 minutes, on average. Dartboard advertisements can also increase word-of-mouth advertising, since people waiting for their turn to throw darts may discuss the ad and tell their friends about it later. It can also help you reach another niche market within the nightlife market: people between the ages of 21-50 who have disposable income and like to play competitive games. For example, if you’re a company that sells energy drinks or video games, this is an especially great form of advertising for you!

During the daylight hours most consumers are at work or in their homes, however, at night consumers venture out to bars, restaurants, and clubs.  Because of the overall increased activity at night, locations frequented during nighttime hours can be ideal locations for advertising.  Bar, restaurant, and nightclub advertising through dartboards, LCD screens, or even drink coasters provides maximum exposure and time spent with the advertisement.  In addition, advertisements are more likely to implant suggestions with consumers under intoxication. 

Focusing on nighttime advertising will overall increase your exposure to the general public, and allow you to target specific demographics of people and geographic locations throughout the United States.