Here we go again with yet another great tie in to your traditional campaigns. Pacific Media is offering some great pump topper campaigns that add the hard to reach areas that are unable to be reached by traditional means. This can be added individually but its also a very effective tie in to you other items.
Always thinking outside of the box your guru guy.
With all of the focus on how the gas prices are coming down. Now is the time to get your ads in front of these relieved customers. Maybe placing something with Pacific Media will help you remind them to spend some of their savings with you. What a great concept. Don’t forget that their are tons of other things available at the pumps like squawkers and hose sleeves that are excellent tie ins. Also the tear off pads are great for instant couponing and a great way to measure your ROI.
Whether your in Alaska, Hawaii or right in the middle of Nebraska you can use the Gas Station advertising that Pacific Media offers. These ads are so versatile that they work with any type of station and are always highly visible to those pumping gas. Think about this, where are there no gas stations? Only where there are no people.
Now put the above information and compare this to the traditional outdoor billboards. A state like Maine for example doesn’t have any billboards. Many cities and especially smaller markets have banned the use of outdoor billboards thus making items like gas station advertising the perfect solution.
Pacific Media has thousands of partners in the gas station advertising arena. Their long term, over ten years, relationships with locations allow them to stay above the competition and continually strive to do what is best for the client and the location. Most companies will only have phone relationships with the station owners and barely have a clue as to what type of station they are dealing with.
Hands on experience with all of the non-traditional needs of the agencies keep all the communication under one roof thus eliminating all of the problems that come with non traditional campaigns. There is always quality control checks in place to make sure all of your concerns are dealt with delicately.
Keep it simple stupid!! That is the best advice I have seen when doing out of home advertisement. If your message has thousand of words or the type is so samll just to make sure all your info sits on the page then you might want to rethink what your doing.
Simple si more eyecatching. Think about it this way, if you see a huge time consuming piece of information as your filling up your car are you going to read all that information? Most people will feeel its just too exhausting and move on to something else. Make your a
The secret to running a great advertising campaign is spending your dollars wisely. There are several ways to make sure this is done properly. I’ve noted only a few of these items.First and foremost is targeting your audience with laser-beam like focus. Drives me nuts when I see people advertising in areas they can’t even service or even areas they want to reach. Why are they waisting their dollars on people that have no relevance to their campaign. Every impression costs money. That is one of the best reasons for doing the gas pump advertising. They target your audience to the specific neighborhood.
Second when placing traditional outdoor billboards don’t just settle on what they have
available. If they can’t service your exactneeds because of availability or prior booking don’t
just take the next best thing….find a better avenue.
Pacific Media’s gas station ads go where traditional outdoor is restricted or non-existent..high income, commercially restricted, and residential areas. By being able to choose the zip codes in which your zip codes will be placed, you can bring your ads to the people in the areas you want to target.
When choosing the area you want to target keep in mind that most people always visit gas stations around their place of employment or where they reside. Either filling up before the journey home or the commute to work.
Market presentation- Many of the same customers that have utilized traditional outdoor and transit have found it incredibly complimentary to add Gas Station Advertisng to their media mix.
People are spending more time in their vehicles then ever before. According to the National Associtation of Convenience Stores 67% of consumers buy gas at least 4 times a month with an average of 3-5 minutes viewing time.
Pacific Media does an excellent job at both of the above.
A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy, leading to effective campaigns such as viral advertising.
Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial.
Commercial messages and political campaign displays have been found in the ruins of ancient Arabia. Egyptians used papyrus to create sales messages and wall posters, while lost-and-found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America.
The tradition of wall painting can be traced back to Indian rock-art paintings that date back to 4000 B.C. As printing developed in the 15th and 16th century, advertising expanded to include handbills. 17th century advertising started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote: books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called “quack” advertisements became a problem, which ushered in the regulation of advertising content.
