Great to speak with all of you again. Gas Prices are down again and the relief on the pocketbook is greatly appreciated. Its so amazing that with all the different and unique things going on at the pumps regarding advertising that the full color placards are still the most effective tool. Everyone is trying so hard to place digital in so many different areas but what you need to keep in mind is that an impression is an impression. Sure color is better then black and white at times but the impression is still the same. Outside of radio many people feel that audio is quite intrusive to people.
Archive for August, 2008

There are so many ways to advertise your business that it would be impossible to list them all. Traditional forms of advertising may include purchase of advertising space community coupon packets such as Val-Pak, telephone directories, city maps and local tourist guides, and local area magazines and newspapers. State fairs, community or church events, or job fairs often have reasonable table or booth rental; if you organize some kind of prize drawing or raffle, you will have contact information for many potential customers. Donations of your products or services is also an excellent way to get exposure for your business–try local radio stations, TV local information channels, or bingo halls. Ask local restaurants and bars if advertising space is available for purchase on their placemats or beverage coasters. Have a few T-shirts and tote bags with your business logo on them and hand them out to people you know. Put a vehicle banner, window cling, or license plate holder on your vehicle that advertises your business name. Business cards, business card magnets, window clings, and promotional flyers or coupons can be left with any business who gives you permission—some ideas are hairdressers, coffee stands, offices for any medical health provider you might know, banks, retail stores, hotels, restaurants, daycare centers, college campus or trade school student information centers, car dealerships, housing rental offices, and gyms.
Pacific Media expands on the above-listed possibilities by offering advertising space on gas pumps, dartboards, nightclubs, concert and sporting event venues, movie theaters, and department stores, not just in the form of posters, but on the sidewalk, glass doors, and many more. When it comes to making your business succeed, marketing and visibility is everything!

We’ve all seen a window cling in a home or automobile, maybe for a radio station or an organization. This is what is known as cling advertising.
Window clings with your logo are catchy, colorful and convenient, and can be placed so many more places than just an automobile window. There are store windows, clear doors of a dryer at the Laundromat, the sliding windows of your favorite coffee stand, and so many more. The more of these window clings you give out, the more you will see your business name everywhere—and so will potential customers.
