Gas Station Advertising

In a world where many people find themselves burdened with multiple jobs and to-do lists, it’s hard to find time to read the billboards and flip through the ads in a newspaper. To effectively get your message out, you need to be creative in your ad campaign. Eye-catching designs, striking pictures and texts, and humor will often grab the attention of people. But even more arresting is where you place those ads. A person might expect to see an add fall out of their newspaper, and not pay it another mind. But not as many people would expect to find that same ad written in the sky, or posted in the bathroom. If you hope to draw consumers in, non-traditional advertising is a must.
Some mediums for non-traditional advertising techniques:

• Door hangers and door knockers
• Coasters
• Sidewalk art
• Washers and dryers at a laundry-mat
• In bathrooms

When I was in college, most of my classes were held in the same wing of the same building. The bathroom in that wing always had advertisements placed on the stall doors. So every time I used that bathroom, I would just read the sign, over and over. By the time I graduated, I had all the advertisements memorized, and knew exactly which ads were in which stalls.Recently, I read an article about bathroom advertising and thought it sounded like a silly, ridiculous notion. Who wants to advertise in a public bathroom? Who is really going to pay attention to that? Well, me, apparently.

Bathroom advertising is some of the most effective advertising out there. Its placement pretty much guarantees that it will be read, and it can be precisely targeted to an audience. And if there’s any place that people for sure go, it’s to the bathroom. Studies have shown that approximately three-quarters of restaurant patrons will go to the bathroom at some point during their meal, and club-goers will about three times during an average evening at a night club. Which just goes to show – creative ad placement works best.