Hi Everyone,I was visiting another gas station and again Pacific Media continues to broden the playing field. Their latest Ice box wrap and Gas pump combination made all of the differrence in the latest election in the island county proposition. the ads generated so much doscussion among fello islanders and even made local papers. Just another great idea from Pacific Media.
The GURU
During the daylight hours most consumers are at work or in their homes, however, at night consumers venture out to bars, restaurants, and clubs. Because of the overall increased activity at night, locations frequented during nighttime hours can be ideal locations for advertising. Bar, restaurant, and nightclub advertising through dartboards, LCD screens, or even drink coasters provides maximum exposure and time spent with the advertisement. In addition, advertisements are more likely to implant suggestions with consumers under intoxication.
Focusing on nighttime advertising will overall increase your exposure to the general public, and allow you to target specific demographics of people and geographic locations throughout the United States.
One of the fastest growing ways to advertise is through digital mediums, whether that be television, movies, or video games. Digital advertising is particularly potent because of its ability to reach so many people. Unlike print advertising which in general requires proximity to the advertisement, digital advertising can reach consumers in all locations throughout the world. Digital advertising techniques are mostly based around product placement or subliminal advertising; for example, you might see a hip character drinking a Pepsi in a film, or hear an advertisement for Domino’s pizza on a radio station like Chatterbox from the Grand Theft Auto video game series.
Digital advertising is the new age; it’s cheaper and more efficient than print advertising, and can build off the success of one product in order to market another (see the success of Domino’s Gotham pizza promotion during the release of Batman: The Dark Knight).
Gone are the days when billboards, posters, and flyers were the standard advertising apparatuses. In the modern era, advertising has spread into almost every facet of human day to day life. We advertising it pop up on our computers and in our e-mails. As we go about our errands we see Laundromat and gas pump advertising; advertisements are everywhere. In this modern era, companies have a unique opportunity to reach consumers without having the consumer look for them.
The most important things for companies to do right now is to think of new and original ways to reach the consumer, especially keeping in mind new technologies.
