Gas Station Advertising

For hundreds of years advertisements printed in magazines, journals, or on flyers was the only way to get the word out about your product.  However, in the digital age, when the world spends more time online than it does looking at all the forms of print media, digital advertising is king.  The exposure a company receives from digital advertising is much greater than that of print advertising, and it’s also cheaper.  Instead of spending an arm and a leg to purchase a page in a popular magazine, you can spread out that money between dozens of different websites.  When the next issue of that magazine or journal comes out, the amount of people reading the old one will take a dramatic hit, which wastes money.  However, websites aren’t time sensitive, and people will continue to visit the website and see your advertisement long after they’ve dropped a magazine.

If your company doesn’t have a website of yet, you shouldn’t be reading this, you should purchasing a domain!  Exposure on the web through links and searches will increase consumer awareness of your product and in turn your revenues. 

When it comes to advertising, most if not all marketing professionals have a different approach on how to reach consumers.  Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service.  The obvious way to increase your consumer base is to increase the amount of consumers you reach.  This is where nonconventional advertising methods become necessary, as most companies can’t afford to have their advertisement air during the Super Bowl. 

Advertising through contemporary media is one modern approach to advertising that not a lot of companies have developed yet.  For example, in the online world thousands and even hundreds of thousands of people play online games.  While it’s unlikely you’ll get a major game studio to provide you with product placement (unless you’re a Fortune 500 company and have that kind of money), it’s often possible to convince smaller development teams to display your product.  Imagine; thousands of users seeing your product advertised while they play online for hours a day.  Exposure like that isn’t even conceivable elsewhere!

Hope you all have a Merry Christmas and a happy new year.  Let’s hope the gas prices will give us all some relief in 2009.  The gas pump advertising looks for another strong year in the world  of Non-Traditional out of home.