Gas Station Advertising

While it can be difficult and costly to reach consumers in their homes through media like radio, television, and internet, advertising in public can be cost effective and have excellent reach.  Advertising in public isn’t just limited to gigantic billboards; you can effectively advertise using sidewalks, at the gas station, or using old fashioned flyers.  Outdoor advertising possesses the ability to reach consumers you can’t reach in their homes (those that don’t engage in media).  There are hundreds of locations you can advertise outdoors, and in many cases, advertising outdoors can be quite cost effective. 

You can also advertise better outdoors by using the location of your advertisement to your advantage.  For example, if you’re targeting an upper class demographic, you can advertise near upscale apartments and homes downtown.  If targeting parents of children, advertise near schools; the possibilities are endless. 

With the significant advancements in communication over the years, especially when it comes to the internet, word of mouth advertising has become one of the most powerful tools in marketing.  With the advancement of social media platforms like Facebook and MySpace, a new kind of advertising, called viral advertising, has emerged.  This advertising is much like word of mouth on steroids; with some people having thousands of friends, the individual’s power to influence others is high.  By understanding how to advertise on social media platforms, companies can reach out to millions of people through a credible and familiar source.

This new kind of advertising is called viral advertising because the advertising campaign affects others like a virus; it starts in one location and then quickly spreads outward.  This is one of the m ost efficient and cost effective types of advertising amongst all of the various modern advertising techniques.