When it comes to advertising, perhaps just as important as recognizing the target audience for a product or service is recognizing where that target audience resides. It’s important to know where to advertise in addition to who would be interested in an advertisement, which is why location is so important. When recognizing the locations the target audience frequents, it’s simple to place compelling advertising in those locations. For example, for a company selling home solar panels as a means to cut costs on energy expenses, advertising in low and middle income neighborhoods in areas of the country where there is lots of sunshine is much better than blanket advertising around the country. In addition, advertisements in these locations can be much more targeted and creative; advertise in bathrooms, on gas pumps, or even the sidewalk. Discover the locations the target consumer visits on a day to day basis.
Once you’ve recognized the target audience and the location where advertising is most effective, you will be on the path to success. This is why census information on consumers can be so valuable!
