Gas Station Advertising

For years the staples of advertising remained stagnate in the media. Commercials and print ads were an effective and cost-efficient way to get your message across. With the advent of the internet, DVR, satellite radio and iPods, these time-tested types of advertising strategies can now be easily circumvented by consumers.

Today it takes creativity and innovation to get your message heard. As is evident by the constant closing of print media publications, print ads have in large part been killed by sites such as eBay and Craig’s List. In order to keep your business visible, you need to pursue non-traditional strategies that can’t be avoided by the public.

We’ve all seen films where a dartboard is used as a cathartic mechanism against for releasing anger towards a nemesis. A picture of a foe is positioned over the bull’s-eye, attacking at the target. Although this is used in movies to add a comedic lightness to a scene, this example highlights the amount of focus that is put on the board in a game of darts.

Because dart players spend so much time looking at and analyzing the board, it acts as a perfect medium for ads. Dartboard advertising is a new region of marketing that is an easy and effective way to get your message across. Unlike commercials and online advertisements that can easily be ignored, dart ads demand attention.