Gas Station Advertising

Here’s a question to ponder: If a company could allocate all of its funds to payroll and production, what would be the result? In truth, even if the business made a revolutionary product that would help millions of people - and kept its employees happy - it would likely fold in no time at all. The reason for this is fairly obvious. Without a feasible marketing strategy, no one will know about what the company can offer.

The types of advertising strategies you use are a matter that shouldn’t be taken lightly. As an example of effective marketing, take a look at Apple’s corporate image. This huge conglomerate has marketed itself in such a way that it is looked upon as a “friendly little company that could” by many students and young professionals—although in light of several recent incidents, many people would say that Apple is the new “Big Brother.” On the other hand, Wal-Mart markets itself as a store that caters to the American everyman. How would you like people to view your company?

Here is a picture of another great campaign by Pacific Media and thier GAS STATION ADVERTISING.  You can see the obvious advantages of having this medium directly pointed at your customer for over 5 minutes.  Take advantage of some great fall specials happening right now. 

If you’ve ever turned on the television late at night, you’ve probably noticed an abundance of infomercials. While you might find these extended advertisements annoying, the underlying fact is that they work. If they didn’t companies wouldn’t continue to purchase the air time. But what makes this type of advertising so profitable, especially when the goods being marketed are nothing special.

The answer lies in a technique known as direct response marketing, which encourages people to make buying decisions by creating a sense of urgency. A clock counting down the seconds until the offer expires is just one example. Advertisement techniques like this have proven effective across all mediums—from radio and TV ads, to print and even online.